If you’ve been thinking there’s a theme to these Two Minute Warnings for the last several weeks, you’re right! People hate unpleasant surprises! So we’ve been making sure shippers not just see, but understand how the unprecedented CODE RED conditions in the transportation markets could affect their freight budgets in 2021.
We’ve been producing these Two Minute Warnings for several years. Based on feedback, we know it's important to continue highlighting issues that can adversely impact your freight costs or supply chain operations. That said, one challenge is that periodically people may wonder: “Are these issues really that serious?” In other words, is this a “boy crying wolf” thing?
